11/19/2023 0 Comments Amazonmusic deal![]() ![]() ![]() The Adobe Analytics study, from August of this year, found that 32% of respondents owned smart speakers. This is all happening because smart speakers are quickly becoming mainstream media platforms. Amazon's streaming music service, Amazon Music Unlimited, was launched only two years ago, and it's available on iOS and Android, but its primary purpose is to drive sales of Echo devices, on which it's available for only $4 per month. The significance of yesterday's announcement is that the walls are starting to get broken down. This had previously happened in the smartphone/tablet world: Google released a Google Play Music app for iOS, and Apple eventually released an Apple Music app for Android. ![]() Independent services such as Spotify, Pandora and Deezer are available on both Amazon Echo and Google Home, and both can also play internet streams of AM/FM radio stations through TuneIn and iHeartRadio. In other words, streaming music flexibility on those devices is now almost as good as on Android or iOS devices, but the tech giants have still been trying to maintain their walled gardens. The exceptions have been music services from the smart speaker makers' platform rivals: There's no Google Play on Amazon Echo, no Amazon Music on Google Home, and no Apple Music on either one. Many of the major streaming music services are now available on the most popular smart speakers. In other words, tabletop radio replacement has emerged as the first "bowling pin" application for smart speakers. And the second-most-popular use of smart speakers is another traditional function of tabletop radios: getting weather forecasts. These figures are actually a bit higher than 2016 data from Parks Associates on smartphone usage for music listening. ![]()
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